Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Renzo Rosso — Il Mondo è Rosso
Cisco — Interferenze dal Futuro
Love Till I Die — Fabio Novembre
Designer Karim Rashid
Sammontana
London Fashion Week
ASEF
Venturoni
Architetto Carlo Ratti
Non è Uber — Il problema dell'innovazione
Architect Francis Kéré
Lord Richard Rogers — The Guardian
Oliviero Toscani
Carlo Cracco
Martin Wezowaski — SAP
Dilma Rousseff — Expo Milano
Philippe Starck — My Design
Chiara Ferragni — CNN Style
Ferrari — Mission Winnow
Architetto Piero Lissoni
Venini
Vivienne Westwood
Driade
Jovanotti
Google Home
Steve McCurry
Eva Herzigova — Io Donna
Saturnino

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

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